The Cheesecake Factory is an American chain of restaurants, localized around the world. If you’re not familiar with it, you may recognize the name from the hit series The Big Bang Theory. They have a large following on Facebook and regularly post about food that’s on their menu. These posts get a lot of engagement, due to the great images used and the funny text accompanying them.
A picture of bread that gets more than 2300 likes and 243 comments, pretty impressive right? Of course, it helps that The Cheesecake Factory is a well-known chain of restaurants, with locations around the world. But what this example shows us is that a restaurant can do very well on social media by using nothing more than humor and quality pictures. Which keeps the audience entertained and attracts them to the restaurant by showing what’s on the menu.
