Social Media Examiner is a media company that’s based in the United States. It publishes online magazines, blogs and podcasts about how business people can use social networks. They share interesting news on their Twitter account on a regular basis and have more than 500,000 followers there. The reason that they have so much content to share is that there’s a large community of experts that creates content for Social Media Examiner. Like this blog on social media marketing strategy that they shared a while back.
Don’t worry, we realize that it’s highly exceptional to have access to lots of content creators. But what we can learn from this post is that sharing content gets you fans. By giving away some of your expertise for free in posts like this one, people will be more inclined to follow you online and remember your brand. It may feel a bit contradictory, but by helping people do some stuff by themselves they will come to you when they need more help. Because they will trust your expertise on a topic. So invest time in content marketing and introduce people to the team of experts you have, whatever field you’re in. What’s also great about these kinds of posts, is that they get retweeted or shared by others more often.
